The Student News Service of West Chester University

The Quad

Digital Advertising

The Quad offers a variety of digital advertising opportunities.  Ads on wcuquad.com can be hosted on our server, or we can embed ad code from your server or advertising network.  Your ad can (and should) include a link to your website or landing page of your choice.  Our website tracks views, clicks and click-through rate (CTR) for all ads hosted on our server, and we can provide a summary of this information to digital advertising clients to help them gauge the effectiveness of their digital advertising campaign.

Ad prices listed below are weekly rates, and are subject to change at the start of each semester (in January and in August), based on the previous semester’s average traffic as reported by Google Analytics.  (View our Spring 2016 traffic summary here.)  Various discounts are available, including for multi-week contracts, semester break runs, WCU offices, SGA-funded student organizations and non-profits.  Advertisers in our print product are eligible for significant discounts on the cost of online ads during weeks their ad also appears in our print product (click here to view our current schedule of discounts).  Below are illustrations of our available ad sizes, along with weekly rates (as of the Spring 2016 Semester).

Please send an email to [email protected] for more information about online advertising.


Leaderboard

$40/week
728 pixels wide by 90 pixels high

The leaderboard is our most visible online advertising size.
It appears at the top of every page, above our main banner.
This ad size can also appear in our footer at half the rate.

Here’s an example leaderboard static image:

Here’s an illustration of how the above leaderboard ad would appear on our site:

Leaderboard-example


Sidebar Widget

$25/week
300 pixels wide by 300 pixels high

The sidebar widget is our most popular advertising size, and the tallest available ad size.
The sidebar widget appears in our right sidebar on both our home page and non-home (story) pages.
The above rate is for placement at any open spot on the right sidebar.
Guaranteed placement at the top of the right sidebar is available for an additional $5 week.

Here’s an example sidebar widget static image:

YourVoiceMatters_300

Here’s an illustration of how the above sidebar widget ad would appear on our site:

Widget ad example


Half-Widget

$15/week
300 pixels wide by 150 pixels high

The half-widget is our most economical ad size.  It is half the size of our standard sidebar widget.
Because of its smaller size, we encourage clients to use animated rather than static images.
Half-widget ads can appear in left, center or right columns on our home page.
Half-widget ads appear in the right sidebar on non-home (story) pages, below any full widget ads.
The above rate is for placement at any open spot on the left, center or right columns on our home page.
Guaranteed placement at the top of the left or center column is available for an additional $3 week.

Here’s an example half-widget animated image:

spec-kfamilysolutions

Here’s an illustration of how the above half-widget ad would appear in the center column of our site, below our sports section.
(Note that the ad is not animated in the screen shot.)

Half widget ad example

The Student News Service of West Chester University
Digital Advertising