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Marc Zumoff speaks at WCU

Lauren Saul

Issue date: 11/9/04 Section: News
Zumoff added that the time to hustle and make sacrifices is now; whether it be staying home on a Friday night or working that much harder to be involved, it is important to make your mark on campus. "Ten to 15 years from now, you don't want to wake up in a job that's not you." Once you have a list of potential contacts, Zumoff advised the audience to write a letter, comprised of three lines, since people are often too busy to read long paragraphs.

The letter should state, first, who referred you; second, that you are exploring future career opportunities; finally, that you will be in touch in the future to plan a meeting. Zumoff added that it is also important to maker sure everything is correct in the letter.Thich shows the person that you are taking the time to get things right. Other tips Zumoff offered to students included dressing properly for interviews, which"shows you are ready to do business in the business world," asking questions to create a relationship, and emphasized the importance of "schmoozing" people.

He also compared a résumé to a "tube of toothpaste," because, while no one understands the ingredients, they are attracted to the package. With a résumé, you are creating an attractive package for yourself. Josh Wenner, a senior at West Chester, was in attendance to hear Zumoff speak and remarked, "It was great to have a person of his stature here to convey how important meeting people is as a first step to getting a job or an internship."

Zumoff stated that one of his biggest pet peeves is when people stop themselves and think of excuses why things can't be done. "You can do this," he said, offering motivation to the audience and adding that "everyone in the business has at one time been on the outside looking in."

When asked where in his career he sees himself in the next 10 years, Zumoff replied perhaps doing some work at the national level but if that doesn't work out, it will be more than OK. He's already gotten the chance to do what he's always wanted to do. West Chester University's Women and Men in Communication is an organization open to all students and majors, particularly those pursuing a degree in communication studies. Upcoming events for the group include a trip to Philadelphia on Nov. 12-13, which will include tours of the Philadelphia Inquirer, Lincoln Financial Field, and City Hall.
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