2008 Woodie Awards
New coffee marketed to college students
Amanda Jordan
Issue date: 9/11/06 Section: Features
College life can rarely leave time for the recommended eight hours of sleep a night to properly function through a day of classes, activities, exams and part-time jobs. In these cases, some students need a little jolt, or even a shock to stay awake all day.
A new product, SHOCK Coffee, is now on the market to make students wired enough to last through an all-nighter at the library, classes the next day and work at night without even thinking about a minute of shut-eye.
SHOCK Coffee products are pumped with about 50 percent more caffeine than other gourmet coffees. When the SHOCK products appeared on the "Today Show," Katie Couric pointed out the differences between this new form of coffee and other high-energy drinks. SHOCK's 8 oz can of Triple Latte contains 800 milligrams of caffeine while one can of Red Bull has only 80 milligrams, an 8 oz can of Green Tea contains only 15 mg and a 12 oz can of Mountain Dew only contains 55 milligrams. A regular cup of coffee contains about 125 milligrams of caffeine while a cup of SHOCK Coffee contains about 200 milligrams.
This new product also sells a candy form of coffee. SHOCK-a-lots are chocolate covered SHOCK coffee beans, which are sold in small bags that, if eaten in one serving, contain the same amount of caffeine as about 2 ½ cups of regular coffee.
SHOCK products are not sold in all stores yet, but tend to show up more often in college bookstores than in large supermarkets. Who better to gear a hyper-caffeinated product towards, than college students? SHOCK admits that it gears its marketing straight to college students in their press release ,stating "SHOCK's extra caffeine gives students a fast, easy way to beat wake-up weariness and study-time snoozing. "Caffeine has recently been proven to not only improve alertness, but also boost memory function, reaction time, attention and logical reasoning by increasing blood flow to the brain."
These statements give the impression that this much caffeine is safe, healthy and beneficial to the body overall. But when Stuff Magazine's Paul Ulane decided to experiment with the new product, he found that his heart rate while working at his computer was at 76 beats per minute. After chugging one of the SHOCK Triple Lattes, his heart rate jumped to 150 beats per minute.
A new product, SHOCK Coffee, is now on the market to make students wired enough to last through an all-nighter at the library, classes the next day and work at night without even thinking about a minute of shut-eye.
SHOCK Coffee products are pumped with about 50 percent more caffeine than other gourmet coffees. When the SHOCK products appeared on the "Today Show," Katie Couric pointed out the differences between this new form of coffee and other high-energy drinks. SHOCK's 8 oz can of Triple Latte contains 800 milligrams of caffeine while one can of Red Bull has only 80 milligrams, an 8 oz can of Green Tea contains only 15 mg and a 12 oz can of Mountain Dew only contains 55 milligrams. A regular cup of coffee contains about 125 milligrams of caffeine while a cup of SHOCK Coffee contains about 200 milligrams.
This new product also sells a candy form of coffee. SHOCK-a-lots are chocolate covered SHOCK coffee beans, which are sold in small bags that, if eaten in one serving, contain the same amount of caffeine as about 2 ½ cups of regular coffee.
SHOCK products are not sold in all stores yet, but tend to show up more often in college bookstores than in large supermarkets. Who better to gear a hyper-caffeinated product towards, than college students? SHOCK admits that it gears its marketing straight to college students in their press release ,stating "SHOCK's extra caffeine gives students a fast, easy way to beat wake-up weariness and study-time snoozing. "Caffeine has recently been proven to not only improve alertness, but also boost memory function, reaction time, attention and logical reasoning by increasing blood flow to the brain."
These statements give the impression that this much caffeine is safe, healthy and beneficial to the body overall. But when Stuff Magazine's Paul Ulane decided to experiment with the new product, he found that his heart rate while working at his computer was at 76 beats per minute. After chugging one of the SHOCK Triple Lattes, his heart rate jumped to 150 beats per minute.
RSS Feed
Viewing Comments 1 - 1 of 1
Bryan Eichner
posted 9/13/06 @ 7:26 PM EST
I enjoyed reading this article, but I have a suggestions for changes that you can make. I think you could have more quotes in the begginning and be a little more precise with your sentences. (Continued…)
Post a Comment