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Ram-E card plan maximized to produce larger participation

By Nicole Fortuna

Issue date: 2/25/08 Section: News
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A committee of WCU students is re-launching its campaign to advertise the Ram E-card's many features to students and businesses.

Second-year student Stephani Long, the Student Government Association senator for SSI, said that the purpose of the committee is to have students become more involved in the services of the card.

The committee, Long said, is comprised of five to six students that want to administer reminders to students that the card can assist them with purchases on and off campus.

"This is the semester when we're going to push the plan on campus," Long said.

"[We want the students] to become more aware of the Wawas, the Scoops and the Pita Pits," Long said. Additionally, she wants to promote recognition of the fact that students can use the card for doing laundry and purchasing items for the vending machines on campus.

"I never know which places [accept Ram bucks,]" Diane Smith, first-year student said. "Some have multiple locations."

According to Long, flyers and displays after Spring break will be in the residence to publicize the vendors that do accept Ram bucks and possibly new vendors that have been added to the system.

Specifically, the Ram E-card is a product of the Blackboard transaction system, which is in place at various universities in the nation. Blackboard provides combination packages which offer the university a multitude of operational tools. For example, the Ram-E card, in addition to being a means of identification, can allow students to purchase items in the dining facilities on campus, the SSI bookstore using Ram bucks, but additionally can allow students to make off-campus purchases-at 28 venues. According to a document that lists vendors, location and initiation of business involvement with WCU, some of these include Iron Hill located on West Gay Street, West Chester Scoop located on North Darlington Street and Giant on Downingtown Pike as of since 2007. Prospective businesses include Cosi` and Country Bagel.
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